Social media techniques

Originally Posted by jaybrave One word: Engage. You have to prioritize your followers/subscribers and make sure you interact with them on a constant basis.

Absolutely, to drive visitors to your website through social media is to engage them to your social media websites. Most popular are, facebook, linkedIn, Twitter, Google plus page, youtube. Optimize them, connect them with each other. Add mobile applications available for these social media websites and engage users to these mobile applications.
I hope this helps.