Originally Posted by freeme
When I am going to host my website, where would be the best location of the web hosting company that I should get? I know that many people are using web hosting companies that are located from different location. But what are the advantages of using local web hosting companies?
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The first advantage should be improved latency. By hosting with local companies, you're also helping your own community grow and prosper. As was said earlier, if your target audience is not local, certainly hosting where your target audience resides should help. Why? Google ranks sites by local relevance. The same keyword will produce different localized Google SERPS - based on the IP address of the searcher.