Where im from, I have had clients pay in the tens of thousands and some who only pay in the hundreds but as the op was saying, you have to learn the tricks of the trade and quickly analyze your client. Each client is different. They need different things and has various requests and that is why you have to be able to provide those requests to the best of your ability.
I own a company which has to deal with big time as well as small fry clients on a daily bases. We don't have to charge exuberant prices because most of our clients move from one time paying clients to monthly paid clients which ensures the growth of the business which allows us to pass on savings to all new and old clients
IMHO, pricing is totally dependent on the designer and the client. You give a quote based on two things. 1) What the client wants to achieve or 2) what they client wants to spend. One out of the two always has to go first when drafting your quote. Never try to do a quote based on the two because that is when you will truly be under pricing your services
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