We consumers seem to becoming pawns in the power struggle between internet behemoths Google and Microsoft. To Google, we are "products" to be sold to highest bidding advertiser and to Microsoft we have been reduced largely to a software license. The battle these two corporate superpowers are undergoing leaves me feeling awed, and puny.
Clearly the Bing campaign is meant to communicate that people will get to the relevant information they want faster than Google. But this almost technical benefit (it's really about better filtering of search results) is lost in the grandiose promise of Bing as a decision engine. Maybe I am just too independently minded (and not the primary target), but I resist the notion that Microsoft technology will decide anything for me. What I really want is technology to give me the information I need to make the decision I want. But, hey, everyone's a critic.
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Hi
The main difference seems to be the presentation of results. The non-beta version offers some results in categories but it seems that only the US have got the fully fledged version so far. Microsoft confirmed that the MSNBot crawler has had no major changes.